Hi Lawrence. My name is A.J. and I want to be your next designer. I won’t bore you with too many words, but I’m California born and raised. I’m currently living in San Francisco, CA, work my 9-to-5 as a Visual Project Manager at wikiHow, and daydream about chasing my dreams of becoming a full-time designer. Outside of work, I try to get outside, find new spots to grab a coffee, create monthly playlists, and fiend for a good hazy IPA.
Gracie and Clyde. Your music has it all. Your personalities have it all. Your bio has it all. Re-reading through your bio, I latched onto these three words:
ENERGETIC 💥 EXPLOSIVE 💥 FULLY-(A)LIVE
A.J. why did you pick the words “fully-live” out of our bio and add (a) in front of live? Well, y’all asked a great question. When I listen to your music, you make me feel fully alive. Your music makes me feel and lean into every emotion that there is to feel. Joy. Excitement. Sadness. Hope. I did a quick case study of what we’re currently working with, and drew up some designs that hopefully bring you the same feelings of ⚡️energy, 💥 explosion, and 🌱 being fully alive.
Logo and Merch Design
Looking at your current merch, I didn’t want to stray too far off of what you and your fans want when they look at repping Lawrence! Instead of going AWOL, I’ve mocked up designs that stay true to your current brand, while breathing some new life into your current line of merch. I also had to pay homage to your first album (and my favorite meal of the day), Breakfast.
Social Posts + Tour Lineup
Drew up an example of what the Hotel TV Tour lineup would look like if I was your designer.
Merch Mock-ups
Brand Identity
Colors
Font
Primary + Secondary Logo
The Lawrence wordmark and signature ‘L’ are core to the identity that makes up this band. The only thing I changed was cleaning up the presentation of the logo by creating guidelines for how to use this in print.