Stanford Sierra Camp Brand Identity

Challenge

Known for attracting some of Stanford University’s top alum, the Staff at Stanford Sierra Camp are known for their hardworking, zany, loving energy. But in an age where job titles feel like the most important thing about progressing your future, how do you attract new talent to staff a summer camp?

Stanford Sierra Camp wanted to highlight its unique work opportunities and access to the outdoors for a summer that is unparalleled, while also accentuating all of its incredible professional development via connections to its alumni network.